Crafts businesses have contributed to the economy in many ways. The Craft & Hobby Association in a study conducted in 2010 reveals that around $15.4 billion is contributed to the US economy from the crafts business in a single year. Any business thrives on publicity. Start spreading the word about what you are doing on the TV, radio, on the internet and print media. One of the ways to meet potential customers is on Pinterest. Share photos of your arts and crafts on Pinterest, it can drive customers to your door. Discuss about the crafts ideas and potential problems related to your business and how you solve them. This also could turn into a PR exercise for your products.
Share your success stories on social media sites. People like reading about real stories on how a home based craft business made it big through a contest or using an app. Creating Google alerts is another great way of getting your business noticed. Creating alerts for scented candles, stained glass, etc. can help you connect with bloggers or journalists that write about your kind of craft. After reading the article, you can also pitch and idea using 5 part formula. Submitting photos and press releases of Submitting photos and press releases of your products to magazines that publicize new products could help reach to target audience. Search for TV programs or radio programs that are looking for arts and craftsperson to be their guest. This could be the right opportunity to appeal to an upscale audience. A guest blog post about the craft you do or your business success could pull customers.