You can be a skilled artisan and craftsperson. Your family and friends may go gaga over your creations. They may be willing to pay more than you can ever imagine for your hobby. You may win accolades for your work from near and dear; all this alone should not be instrumental in driving you to start a home based arts and crafts business. Before venturing into this, it is important to consider if there is a market for your creations. An extensive market analysis is essential to know the demand for your products. Let intuition not take over you. Craft fairs, trade publications, craft seminars and internet are all the places to learn about the market for your product. This will help you know how much of competition you have to face and how different you can be from the rivals to push you up the success ladder.
The success of your arts and crafts business lies in creating products that cannot be replicated easily and cannot be made by machine. It is also important to understand the world of internet. There are a lot of opportunities on the internet not just for research but marketing as well. Creating an arts and crafts website with an e-commerce facility can reach your products worldwide. You can also consider auction site to place your products on their display. Participating in crafts fairs, approaching crafts malls and even placing an advertisement in crafts magazine can help. Finding representation in galleries and retail marketplaces could prove beneficial in expanding your business horizon.